Lorenzo Polo
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PRODOC AB - Design Strategy

 

PRODOC

The app ideated for PRODOC AB is a prestudy application for gaining user insights and selling services more efficiently.  The app enables Prodoc to understand their clients’ needs in order to provide more appropriate products and services - shortening the sales process through optimization of real-time communication between sales staand rest of the company.

* Under development and can therefore not be shown at this stage.

 

 

WHY THIS APP?

 

Abackground study has led our team to the pronunciation of different issues within the company. Although, it has been decided to focus the design proposal on:

 
 

INTERNAL COMMUNICATION & COLLABORATION WITHIN THE COMPANY

 

 

 

RESEARCH

ANALYSIS TOOLS

 

 

 

 

WORKSHOP WITH THE COMPANY

 

 

IMPORTANT REFERENCES

 

theoretical

 

Freeman, R. E., 1984. Landmark publication in the field of stakeholder theory. 

Kapferer, J-N., 2008. The New Strategic Brand Management.

Neumeier, M., 2004. The Dictionary of Brand.

Osterwalder A., Pigneur Y., 2010. Business Model Generation.

 

Lectures

 

Design Anthropology

Design Insights

Design Management

Business Model Canvas

Design Analysis Tools (PEST, Five Forces)

Sales & Pitch

Brand Culture

Experience as a Design Manager

Client Brief and the Written proposal

Participatory Methods

Value Based Design and Brand Strategy

Design Management History and Development

Managing Workshops

 

Clients