The app ideated for PRODOC AB is a prestudy application for gaining user insights and selling services more efficiently. The app enables Prodoc to understand their clients’ needs in order to provide more appropriate products and services - shortening the sales process through optimization of real-time communication between sales staand rest of the company.
* Under development and can therefore not be shown at this stage.
WHY THIS APP?
Abackground study has led our team to the pronunciation of different issues within the company. Although, it has been decided to focus the design proposal on:
INTERNAL COMMUNICATION & COLLABORATION WITHIN THE COMPANY
WORKSHOP WITH THE COMPANY
Freeman, R. E., 1984. Landmark publication in the field of stakeholder theory.
Kapferer, J-N., 2008. The New Strategic Brand Management.
Neumeier, M., 2004. The Dictionary of Brand.
Osterwalder A., Pigneur Y., 2010. Business Model Generation.
Business Model Canvas
Design Analysis Tools (PEST, Five Forces)
Sales & Pitch
Experience as a Design Manager
Client Brief and the Written proposal
Value Based Design and Brand Strategy
Design Management History and Development